Sally Baxter

Sally B.

  • Magazine Design

    The assessment focused on typographic layout and design for a potential magazine called Growth. It included a 12-page spread, 2 ads, and a web-friendly version created in Adobe XD. The masthead used a modified typeface, and photos aimed to evoke a visit to a local arts fair. The name “Growth” symbolized personal and worldly development,…

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  • Brand design for environmentally friendly architecture

    The Egarra brand design project involved creating branding materials for a company specializing in environmentally friendly and accessible space retrofitting using advanced technologies. The brand name, Egarra, combines the Djubugay word for “spider” with the electronic signifier “e.” The project included a logo, style guide, business card, letterhead, advertorial brochure, Instagram grid, and 2 animations.

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  • Design Collateral for an event

    The project entailed designing promotional material in a deliberate style for an upcoming performance at a local theater. I opted for The Crowd & I by the Australian Symphony Orchestra at the Queensland Performing Arts Centre, drawing inspiration from Hong Kong high rise buildings to convey a sense of an urban crowd. The materials included…

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  • Packaging design

    The assessment centered on using typography to design packaging for Mooloo Mountain milk. The product lacks an online presence and has basic labelling. I revamped it as UHT milk, incorporating bovine elements in a hand-drawn word mark and a simplified Mooloo Mountain depiction to enhance visual appeal.

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